MarC is a non-profit organization, they were established by the Croatian government with the intention to gather the best entrepreneurs from the maritime industry and other maritime experts in order to establish a cluster.
The crafted logo has a double meaning representing both growth and a very literal ship. Inspired by the might of the sea, the colors and typography were chosen to symbolize strength and synergy, but at the same time to feel calm and assuring.
Since it was a complete branding, we created a booklet with the visual identity guidelines, and various supporting content which included business cards, conference material and other stationary. Last but not least, to create a web presence, a custom WordPress theme was designed and developed so the client could have full autonomy of updating their content.
This project is special to us, because it has aged amazingly well and it proves that good design can withstand years without losing its strength.