A brand new project was funded from the EU fonds, and we were chosen to do the design for it. The project involves unemployed women in a rural area and connects them with people who are in need of assistance. The motto (loosely translated) is “A working woman is an empowered woman”. Because of that we decided to brand the whole project using only the synonym for empowered. It encapsulated the whole idea perfectly, women being strengthened and helping those in need.
Considering the whole idea, the branding needed to be strong but gentle and very feminine. It was a challenge to capture all of the aspects, but we managed to create a symbol that combined it all.
The rest of the branding included posters, various applications on wearables, a memo, some stickers etc.