We have been working with Ulola for a while before they approached us with the idea to create a brand new packaging.
We began the process properly, from researching the current state of the market and competition, to providing several various nature inspired solutions.
The biggest problem to tackle was the fact that they have a lot of various products, and even more product lines. Too many products and lines made the brand almost unrecognizable. It was necessary to unify many different shapes, boxes and containers.
The final choice was to primarily brand a line of new products, with a flowery, high end aesthetic that leaves the end customer feeling young and classy.
The packaging was so well received we even got an inquiry if a customer could tattoo the flowery pattern.